What is the impact of fashion in the film industry? – SEEN
There are many factors that make a film iconic – the actors used, the skill of the director, the plot, the cinematography. But it is undeniable that fashion plays an important role, and this since the era of silent cinema. It not only transforms a movie, but inspires designs used in future films and can shape the way we all dress in the years that follow, whether it’s the style of a hat, a man’s costume, or of a woman’s skirt, it can often define a time.
An integral part of the films
The clothes worn by the actors and actresses are much more than props of the film. They often tell their own story about who the person is, where they are from, and who they are trying to be.
The sunglasses worn by Audrey Hepburn in the 1961 film Breakfast at Tiffany’s are a classic example. These had large square frames which perfectly reflected her role as an eccentric socialite.
More recently, the LA Fashion Festival pretty much proves the fact that fashion is vital to the movie industry. And fashion films, like Coco Before Chanel (2009), are gaining popularity and quantity.
Quite often a brilliantly designed costume – or just an idea – can send waves of inspiration across society at large, making it a look that helps define a generation.
It dates back to the 1920s, when actress Pola Negri dyed shoes to match her costume – a behavior copied by women around the world.
Parents in the 1930s dressed their daughters like little actress Shirley Temple and styled their hair with her ringed curls.
The likes of Greta Garbo made it fashionable for women to wear pants, and when Clark Gable’s character in the 1934 photo It Happened One Night was revealed to be without an undershirt (unusual for the time) , sales of underwear in the United States fell a whopping 75 percent.
Since breakfast at Tiffany’s, women have followed Hepburn’s lead, not only with the sunglasses, but also with the little black dress she wore. And the tendency for people to emulate what they see in movies has continued to be extremely popular to this day.
People will always idolize their heroes, and nowhere has it been better to produce heroes than the movie industry.
While the look given to a particular actor or actress will be about the character they play and the story they tell, there’s no doubt that style and the larger impact are taken into account as well. , hence the filmmakers who employ the great designers of their time. .
And the public’s desire to see their favorite stars in glamorous costumes means that there is no doubt that fashion plays a vital role in the popularity of cinema.