Will Rogers Pioneers Assistance Fund launches ‘Big Screens Big Hearts’ campaign to help film workers
The Will Rogers Pioneers Assistance Fund has launched “Big Screens Big Hearts,” a fundraising campaign to benefit cinema workers, more than 100,000 of whom have been affected by theatrical closures during the pandemic. More than half of the closures were in theaters owned by the family or the community, and many of them may never reopen.
Pioneer Assistance Fund gave $ 3 million to film workers during pandemic
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“The Pioneers Assistance Fund’s Big Screens Big Hearts campaign aims to raise $ 1 million to support exhibitors and their employees who work tirelessly to make our movie experience special,” said Todd Vradenburg, executive director of the Will Rogers Motion Picture Pioneers Foundation. “This fundraising goal would replace what we would normally raise at our annual Pioneer of the Year Dinner. While movie theaters can be opened, theater workers across the country are struggling to rebuild their lives. We appreciate the vital role these people play in the film industry. Supporting Big Screens Big Hearts will help our staff get back on their feet. “
Watch a short video showcasing the campaign above.
“The Will Rogers Pioneers Assistance Fund wants to help exhibitors bring back employees on leave and keep their dynamic and skilled workforce,” said Chris Aronson, president of film distribution at Paramount Pictures and chair of the committee. Pioneers Assistance Fund. “These hardworking people are important in providing audiences with a magical cinematic experience. We are grateful for the film industry’s support for our Covid-19 emergency subsidy program, which complemented the federal relief program and helped workers weather the storm. Now that the stimulus money is running out, our Big Screens Big Hearts campaign will continue to support theater workers and their families as we embark on the road to recovery.
In 2020, the Pioneers Assistance Fund distributed $ 3.5 million in Covid-19 relief grants to more than 10,000 industry workers, with 98% of requests for assistance coming from theater workers. The board of directors of the Pioneers Assistance Fund is made up of studio film distribution presidents, exhibitor and CEO presidents and other senior executives in the film industry, all of whom support Big Screens Big Hearts.
Donations to Big Screens Big Hearts can be made here.
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